Marketing Collateral: Seashell Retailer

Our Client

The Seashell Company is a long-standing retailer for a vast variety of beautiful shells with a store location in Wellington, Florida. With shell catalogs in hand that resembled books, they approached us about enhancing their brand as well as sharing their offerings with the world online.

New Logo

With the shell as the main point of focus, we went through several iterations of a variety of shells. We arrived at the nautilus with a half cut revealing the inner spiral of the shell as featured in some of their jewelry. This shell, in its abstract form, supplied the perfect shape for the “a” in their name. We decided to preserve the complex detail that is present in every shell in stained glass fashion. We explored several color combinations, each selected and enhanced from beach photos. Our client initially requested a popular and overused font, but we gently guided them to a similar font in order to create the authentic look we knew they’d love. Finally, each element of the logo came together in one wave, and a beautiful, authentic logo emerged.

Primary Logo

Primary Logo

Secondary Logo

Alternative Logo

New Website

We wanted to incorporate the ocean theme into every detail of the website, from sandy backdrops to shopping cart beach totes. The logo is prominently displayed to maintain its beautiful detail. With the goal of making the site not only fun but also easy-to-use, we showcased top sellers in the banner and added photos for each shopping category. We can’t forget the features sale items and incentive-based newsletter signups that work to keep visitors actively engaged. We crafted the layout of basic elements with simplicity so that mobile design is a breeze. Our client loved their new website and we enjoyed working with them, while learning a little more about shells in the process.

New Website
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